When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas is one of the best tools available to help you.

Simply put, prototyping is the art and science of faking it before making it, where 'it' refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete.

The business model canvas is a great tool to help you understand a business model in a straightforward, structured way.

Visualizing your idea on paper is one of the fastest, most effective ways to take your first steps to prototyping.

Whether you’re designing a new Value Proposition, Business Model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after.

The blank canvas is, as the name says, empty. It is a blank slate for you to fill. Use it to make your own canvas.

So, you've gathered a team of unusual suspects and diverse characters. How will you agree on your goals, expectations, and values?

Having a ‘war room’ where the team can get together and see progress will boost productivity and efficiency tremendously.

How do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions.

We're all born storytellers. Don't be afraid: stories can be designed! The storytelling canvas helps you to do just that!

Essentially, the creative matrix is a tool that will help spark new ideas at the intersections of discrete categories. This tool is all about divergent thinking.

With your experiments in place, it’s time to start testing them and tracking the progress over time.

The Context Canvas® is the framework we use to help you understand the context.